About

Hi, I'm Liam. A few years ago, I started exploring studies on magnesium and its role in the body. I found out that magnesium is involved in hundreds of essential biological processes, including the maintenance of normal muscle and nerve function, bone integrity, energy metabolism and cellular health [1].

At the same time, I came across research suggesting that magnesium intake may be lower than ideal in many Western diets, and that today's scientists are discovering more and more, how magnesium intake relates to long-term health outcomes [2–4]. While the science is still evolving, it became clear that magnesium is a nutrient worth paying closer attention to.

That’s what inspired Magneful.

Magneful Bars are electrolyte-rich snack bars, made from simple, whole food ingredients—nuts and seeds that are naturally rich in magnesium—crafted into a delicious, everyday snack. Instead of fortification or supplements, the focus is on eating real food from natural sources.

Magneful Bars are designed to help you get closer to meeting your daily requirement, whether you’re heading out at the beginning of the day, or if you just need a quick and nourishing snack. 

[1]. De Baaij, Jeroen HF, Joost GJ Hoenderop, and René JM Bindels. "Magnesium in man: implications for health and disease." Physiological reviews 95.1 (2015): 1-46.

[2]. Dong, Jia-Yi, et al. "Magnesium intake and risk of type 2 diabetes: meta-analysis of prospective cohort studies." Diabetes care 34.9 (2011): 2116-2122.

[3]. Larsson, S. C., Orsini, N., & Wolk, A. (2012). Dietary magnesium intake and risk of stroke: a meta-analysis of prospective studies. The American journal of clinical nutrition, 95(2), 362-366.

[4]. Dibaba, Daniel, et al. "Magnesium intake and incidence of pancreatic cancer: the VITamins and Lifestyle study." British journal of cancer 113.11 (2015): 1615-1621.